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The Digital Marketing Lead provides expert knowledge, working closely with the team to deliver the marketing data driven strategies and affiliated programmes, which promote Vodafone products and services through online and offline digital channels to increase exposure to and business from the target audience/s. The Digital Marketing Lead focuses on delivering the digital marketing strategy across a range of activities.
Role purpose: To produce integrated campaigns for Vodafone Business that deliver business objectives, pipeline and revenue.
Who you are:
- Assists and executes the Digital Marketing strategy, which effectively engages with the existing and potential customer base, to drive sales, revenue and communications.
- Deliver integrated B2B campaigns end-to-end (planning, production, external and internal launches and performance tracking).
- Manage data-driven demand generation/marketing campaigns to pipeline in the form of qualified leads and opportunities to sales.
- Grow and enrich our opted-in contacts database to optimise our targeting/segmentation approach.
- Work cross-functionally with stakeholders through planning and execution in a multinational environment.
- Always experiment with new techniques and tactics.
What's in it for you:
We want you to feel happy and fulfilled at work, without compromising the other things in life that matter to you. There are lots of ways we support this, including hybrid working and generous parental leave. You'll also get four Spirit Days a year to focus on your personal development and wellbeing, plus a host of other great benefits too.
We offer:
- Hybrid working (2 days in the office).
- Intensive Summer Schedule.
- Health Insurance.
- Life insurance.
- 25 days holiday + December 24th and 31st.
- Restaurant tickets.
- Online training.
Who we are:
At Vodafone, we are dedicated to fostering a diverse and inclusive work environment. We take pride in our commitment to providing equal opportunities to individuals of all backgrounds and abilities. We firmly believe that diversity includes a spectrum of experiences, and we welcome and support individuals with functional diversity.
Our mission is to create an accessible workplace where all team members can thrive, regardless of their unique abilities or challenges. We are committed to making reasonable accommodations to ensure that everyone can fully participate and excel in our organization. We value the unique perspectives and talents that individuals with functional diversity bring to our team and consider them an integral part of our success and innovation.
We recognize and celebrate the importance of diversity and inclusivity in our workplace so that we are as diverse as the customers and communities we serve. We do not tolerate any form of discrimination, especially related to race, colour, age, veteran status, gender identification, sexual orientation, pregnancy, ethnicity, disability, religion, political affiliation, trade union membership, nationality, indigenous status, medical condition, HIV status, social origin, cultural background, social or marital status.
Vodafone is committed to attracting, developing and retaining the very best people by offering a motivating and inclusive workplace in which talent is truly recognised and rewarded. We are committed to promoting Inclusion for All with the belief that diversity plays an important role in the success of our business. We actively encourage everyone to consider becoming a part of our journey.
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