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Company Description
BIC® products are recognized all over the world for their quality, safety, affordability and ease of use. The ballpoint pen, the pocket lighter, and the shaver are all part of the daily lives of millions of consumers. These products make BIC® an iconic international brand, present in more than 4 million retail outlets in more than 160 countries around the world.
BIC’s founder, Marcel Bich, understood that to succeed, BIC needed hands-on team members who were willing to take measured risks and assume responsibility for their role in a team. Today, we provide our more than 15,000 team members in 61 countries with the opportunity to invent BIC’s future - together - while honoring our past achievements. We are committed to our team members’ development and empower those who wish to discover different areas of our business or acquire international experiences.
Job Description : Reporting into our Marketing Manager, you will be responsible for seeking new opportunities for long-term business growth relatively to customers and markets.
Main responsibilities:
- Understanding stakeholders' needs within each channel and translating them into Strategy + Action Plans
- Product development and launch plans
- Defining, together with the Channel Coordinator, the penetration and growth strategy in an existing or new channel
- Market and data analysis
- Online and Offline Communication Campaigns
- Knowledge and definition of potential clients, segmentation.
- Defining the route2market, strategy translated into Action Plans, including the products and services to be promoted in order to develop that specific market.
- Executing the Action Plans, designing and producing the necessary communication materials and sales tools.
- Increasing sales, market penetration and profitability (RGM)
- Cross product management: NPD, product maintenance, sales performance and forecast, discontinuation program
- Search opportunities to develop the channels in ecommerce
- Online account management.
Qualifications :
- University Degree in Marketing
- Fluent English
- A minimum of two years’ experience within e-commerce department
- Sales experience will be an added value
- Excellent interpersonal and analytical skills
- Proactive attitude to search for opportunities to develop the channels
- Excellent project presentation
Additional Information
BIC is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided on the basis of qualifications, merit, and business need.