Integrated Marketing Manager, Barcelona

Integrated Marketing Manager en Barcelona. Job Description Hi there! We are Semrush a global IT company developing our own product - a platform for digital marketers. New stars are born here so don t miss your chance. This is our Integrated Marketing Manager role for idea generators planning geniuses and natural-born analysts. Tasks in the role - Developing and executing integrated marketing campaigns from inception to completion demonstrating a self-starter mentality. This includes - Leading internal campaign communications from briefings to reporting - Collaborating with creative production teams to deliver high-quality assets on time - Owning and managing the campaign timeline - Mapping and optimizing the complete consumer journey - Overseeing and allocating campaign budgets - Aligning and coordinating different teams (e.g. creative media product) - Developing and testing new campaign formats and channels to optimize performance - Creating comprehensive campaign strategies that leverage multiple channels and align with business goals including - Developing data-driven forecasts for campaign performance - Creating multiple scenarios to evaluate potential outcomes of strategic decisions - Conducting risk assessments and developing contingency plans - Overseeing various marketing channels (e.g. paid media email social media influencers) and coordinating with specialized teams - Acting as the central point of contact coordinating efforts across different departments - Ensuring alignment of channel-specific strategies with overall campaign goals - Facilitating effective communication and collaboration between teams - Analyzing campaign metrics working with analytics teams to derive insights and making data-driven decisions - Staying abreast of industry trends and incorporating innovative ideas into campaign strategies - Utilizing AI tools to enhance productivity and campaign effectiveness Requirements Who we are looking for - 5+ years of experience in Marketing with a proven track record in launching multi-channel marketing campaigns - Strong strategic thinking and campaign planning abilities - Excellent presentation and communication skills with the ability to create comprehensive decks - Creativity - Attention to detail - Basic understanding of campaign metrics and data analysis - Awareness of industry trends - Goal-oriented mindset with a focus on results - Adaptability and willingness to test new marketing approaches - Bachelors degree in Marketing or a related field - Advanced English language skills Not required but a plus - Proficiency in using AI tools for marketing purposes - Strong leadership and cross-functional collaboration skills - You share our common values Trust as we prefer to speak up and be our true selves Sense of Ownership as it s not worth wasting time on something you don t believe in and enthusiasm for Constant Change as we are always looking to make things better - Work format FLEX This offer stands for the hybrid work format some days you work from the office and some #wfh. Trust us it s an efficient way of working. Proven! - Flexible working day start - Unlimited PTO - Hobby benefit - Breakfast snacks and coffee at the office - Corporate events - Training courses conferences - Gifts for employees Marketing,