Direct Marketing Specialist - YNS244

Position Overview
Job Title: Direct Marketing Specialist
Job Type: Full Time
Location: Remote

PHMCI is a leading Business Process Outsourcing (BPO) company that specializes in delivering tailored solutions to meet the diverse needs of our clients. With a commitment to excellence and a focus on innovation, we have established ourselves as a trusted partner in the industry.

We are seeking a Direct Marketing Specialist to join our dynamic team. The ideal candidate will have a passion for data-driven marketing and the ability to execute digital campaigns across multiple channels. If you thrive in a collaborative environment, possess strong analytical skills, and are eager to make a significant impact on our marketing efforts, this role is for you.

Key Responsibilities:

1. Assist in executing marketing campaigns across various channels, ensuring they align with regional growth strategies and business objectives.
2. Monitor and report on campaign performance, lead generation, and funnel analytics using advanced reporting and analytics tools. Provide actionable insights to optimize campaign effectiveness.
3. Work closely with regional teams, including Marketing, xDR, Ops & Analytics, to enhance campaign effectiveness and conversion rates.
4. Collaborate with the global digital growth team to tailor campaigns for regional resonance and optimization.
5. Contribute to managing the customer account journey, ensuring consistent and personalized user experiences that promote funnel progression and customer engagement.
6. Support the refinement of cross-channel digital strategies based on data insights and regional market nuances, ensuring a tailored approach to each market.
7. Apply analytical skills to identify innovative approaches and test new ideas to fill gaps in MQL (Marketing Qualified Leads) or pipeline. Ensure regional considerations are factored into global marketing initiatives.
8. Keep up to date with regional digital marketing trends, consumer behaviors, and competitive insights to inform and refine marketing strategies.

WONDER IF YOU ARE A GOOD FIT FOR THIS POSITION?
All Positive, And Driven Applicants Are Encouraged To Apply. The Ideal Candidates For This Position Are Highly Motivated And Dedicated And Should Possess The Below Qualities:

1. Marketing Degree or Certifications Preferred
2. 2 years' experience in a Marketing position
3. Proven experience in analyzing data from various direct marketing projects, with a focus on extracting actionable insights.
4. Hands-on experience and advanced skills in using data analytics and reporting tools. Familiarity with marketing automation platforms like HubSpot or Marketo is a plus.
5. Ability to analyze data and draw practical conclusions that drive marketing effectiveness.