AOZ514 Ho-644 | Director, Product Marketing

About Liferay
Liferay is a uniquely profitable B2B enterprise software company with 1,200+ fiery-eyed employees all across Europe, the Americas, the Middle East, Asia, and Africa. As a renowned provider of enterprise open source technologies, we have been recognized by Gartner for empowering businesses around the world to solve complex digital challenges. Liferay Experience Cloud is an all-in-one solution that unites our Liferay DXP and cloud platform capabilities with built-in analytics and B2B commerce functionality, reducing the time to market and allowing for accelerated innovation - serving notable customers across the globe such as Airbus, US Bank, Honda, and Desjardins.

But we don't just make awesome software, we are also fueled by a greater-than-profit vision. By building a vibrant business, making technology useful, and investing in communities, we make it possible for people to reach their full potential to serve others. We give our employees five days off to volunteer at charities they're excited about, and Liferay donates 10% of our profits to charities around the world. Oh, we're also self-funded which gives us the freedom to work on whatever we think brings the most value to customers and communities in the long run!

About You and this Role
Liferay is also working to verticalize across our go-to-market, at the product delivery, product marketing, solution delivery, and field marketing levels. You will play a key role as someone who helps the organization efficiently define vertical needs and approaches.

Key Objectives

1. Drive an audience-centric marketing approach within the organization, ensuring that messaging, content, and campaign strategies are centered around buyer needs.
2. Develop a deep understanding of Liferay's buying audiences by directing product marketing managers to conduct research and gather insight about target personas, buyer needs, and the purchasing decision process for Liferay's products.
3. Work with marketing operations to provide direction for market segmentation and targeting.
4. Oversee and provide input into the process for creating value propositions and messaging that resonates with the buying audience; ensure that product marketing managers are providing source messaging documents for use by downstream marketing functions such as campaign, demand, and content teams.
5. Create and execute a scalable framework for verticalization of value propositions and messaging that resonate with vertical-specific buyer needs.
6. Develop a team of product marketers who can research, develop, and communicate key messages throughout the organization.
7. Work with other GTM leaders to conduct routine assessments of the organization's go-to-market processes and address gaps in performance.

Secondary Responsibilities
Develop the competitive positioning for the product by using competitive analysis and input from product marketing and product management.