.. Ilunion, perteneciente Al Grupo Social ONCE, es un modelo empresarial único, hecho desde las .. el Prat de Llobregat. Las funciones a realizar son: ● Reciclaje y gestión de residuos: cartón, plástico, banal, flejes, palés rotos ● Vaciado .. ver más
Pronovias
Con sede en Barcelona y fundado en 1964, Pronovias Group es el primer grupo nupcial global que está dando forma al futuro de nuestra industria para cada novia. Nuestro equipo, con alrededor de 1.000 personas empleadas, está unido por una pasión y motivación compartidas para hacer que cada mujer sea verdaderamente feliz. Somos un grupo de marcas pioneras en novias, cada una conocida por la creatividad de nuestra innovación: Pronovias, Vera Wang Bride, St Patrick, White One, Nicole y Ladybird. Los vestidos de novia y fiesta del Grupo se venden en más de 105 países a través de una red de 100 tiendas y más de 4.000 puntos de venta. ¡Te invitamos a experimentar la magia del mundo nupcial!
Descripción de la oferta
PRONOVIAS GROUP, a global leader in the bridal industry, is seeking a professional and talented Web Operational & Content Manager to join our Digital Marketing Team at our Barcelona headquarters. We are looking for individuals who are passionate about fashion, thrive in a growing and challenging international environment, and are not afraid to make a difference. Our mission is to bring happiness to the world by dressing our customers' dreams in style, being the best partner to our clients, and building an exciting place to work together.
As the Web Operational & Content Manager, you will be responsible for creating and executing the Digital Roadmap, managing website functional improvements, leading the global digital merchandising calendar, and managing online product activation on the websites.
You will also be responsible for owning web content, ensuring uniform communication across all channels, evaluating and proposing performance improvements of the websites across multiple devices, and leading the 360º Content Management of the Content Calendar.
Additionally, you will partner with technology teams to guarantee the implementation and validation of new deliverables, and partner with the CRM and Campaign management teams coordinating events and website content.
In this role, you will also be accountable for the following areas: Brand content & Digital
Assisting and reviewing development of project scopes, considering resources, and technological constraints including cost estimates with consideration to business impacts and identified risks
Creating and executing project work plans and revising as appropriate to meet the changing needs and requirements. This includes wireframing, sitemaps & scope of work
Identifying resources needed and assigning individual responsibilities
Managing the website catalogue, content management, and digital operations
Managing the Brand team to adapt key messages for digital
Coordinating the 360 digital content activation
Partnering with CRM leads on the implementation and utilization of database marketing programs and customer journey maps to drive brand loyalty and sales across the consumer lifecycle
Merchandising
Weekly merchandising of website checking the usage of the insights from all departments
Ensure all channels are aligned with brand & communication objectives
Performance focused
Content performance
Prepare monthly reporting on content performance looking at both content type (copy + creative) & position in website & targeting (if relevant)
Share once a month with content team performance and learnings
Analyze results & draw conclusions & suggest new ideas
Web functionalities
Manage ad-hoc site functional enhancement projects, including planning (scoping, estimation, resourcing) and execution
Liaise with Digital Director to improve web performance
Define project scope and giving clear instructions to design and development team
Create a Roadmap for A/B Testing
Manage backlog of website evolutions for product line managed
Benchmark direct competition and retail segment once a month and prepare analysis summarizing key learnings and new content ideas
Benchmark tools that could be implemented on digital platforms to improve content performance
This is an exciting opportunity for a skilled digital marketer to join a growing and challenging international environment and make a difference in the world of fashion. If you are passionate about fashion and have a proven track record in digital marketing, we would love to hear from you.
Requisitos : Master degree with focus on Digital
Experience working in a multi-site or multi-country environment
At least 4 years of experience in digital content management, digital brand activation and digital merchandising.
Proficient level of Spanish and English. The knowledge of other languages is considered an advantage.
Knowledge in existing technologies, mainly Magento 2, JavaScript, HTML, PHP, and CSS (all required)
Knowledge in Salesforce, mainly Service Cloud and Marketing Cloud modules is a plus
Knowledge of project management software such as Jira.
Knowledge of current UI/UX trends.
Google Tag Manager, SEO, Google Analytics, PPC, and A/B Testing expertise are re